I design to help user needs meet business growth.
I design to help user needs meet business growth.
I design to help user needs meet business growth.
Case studies
Case studies
Q1 | 2025
UX Research
UI Design
Growth Design
Leveraging locked content to drive conversion.
Leveraging locked content to drive conversion.
Leveraging locked content to drive conversion.
How I identified a gap in user experience and turned it into an opportunity to drive a 3% revenue uplift.
How I identified a gap in user experience and turned it into an opportunity to drive a 3% revenue uplift.
Q1 | 2025
A/B Testing
Microinteractions
UI Design
Redesigning display of subscription plans.
Redesigning display of subscription plans.
Redesigning display of subscription plans.
How changes in visual hierarchy and microinteractions led to a 16% revenue uplift.
How changes in visual hierarchy and microinteractions led to a 16% revenue uplift.
Q3 | 2023
Product Strategy
Strategy
UX Research
AI workflows
Increasing conversion by empathising with user motivations.
Increasing conversion by empathising with user motivations.
Increasing conversion by empathising with user motivations.
How helping users connect the product value proposition with their motivations increased L2S metrics by 8%.
How helping users connect the product value proposition with their motivations increased L2S metrics by 8%.
Thank you for visiting 💖