Responsible for the end-to-end design of the Lead Experience for iOS and Android platforms, collaborating with Product Management and Leadership to define strategic roadmaps.​

Optimizing conversion points through A/B testing, resulting in measurable revenue growth.​

Conducting qualitative and quantitative research to inform design decisions and validate solutions pre-experimentation.​

Mentoring a UX Research Intern, fostering growth and development within the team.​

Led the onboarding redesign efforts validating new direction through UX Research methodologies.

One of the experiments launched as a part of this initiative received the internal BOLD award for taking calculated risks that contribute to revenue.

Developed comprehensive study guides and conducted user interviews to gather qualitative insights.​

Analyzed and documented research findings, presenting actionable recommendations to stakeholders.​

Provided design feedback during research alignment sessions and weekly critiques.

Expanded the internal participant panel for UX Research by 700% and devised a recruitment strategy to ensure high-quality participants for studies.​

Designed and implemented processes for participant management using Airtable, enhancing data organization and retrieval.​

Automated 80% of the recruitment process for qualitative research, improving efficiency and reducing manual workload.

Created design documentation for reusable patterns, providing guidelines and standards to ensure consistent user experiences.​

Conducted research on best practices in pattern design to support decision-making processes.​

Developed learning materials to assist new team members in understanding pattern libraries and design standards.

Analyzed customer feedback to generate product and feature insights, aiding in the prioritization of product improvements.​

Organized and standardized CX research to surface customer pain points effectively.​

Collaborated with product teams to provide user-centric feedback on new and existing features.