I strive for every element of my design to be crafted with care and intention.

Nothing is accidental, even the tiniest decision contributes to a bigger vision. To that goal, my design decisions are rooted in research, data insights and stakeholder input.

I believe that great design has its source in uncovering the intricacies of the problem space. From there, I seek ideas that bring them all together in a single solution.

I believe that less is more.

My Ikigai* is to create beauty, simplicity and harmony in the world.

* Ikigai is a Japanese concept that means “a reason for being”. It’s the intersection of what you love, what you’re good at, what the world needs, and what you can be paid for.