I design for Growth with intention, aligning user needs with business outcomes.

I’m a Product Designer with 4+ years of combined experience in Product Design and UX Research. I’ve worked on B2C products in Ed-Tech, Quick-Commerce, and E-Commerce. I design to serve both the user and the business. Currently I’m working on the Growth Design Team at Babbel.

Growth Design ✴ Case Studies

  • How identifying a UX gap helped us improve the lead experience and drive conversion?

    Q1 2025 | Babbel | UX Research • Growth Design • UI Design

    Case study

  • How did a UI redesign lead to a 16% revenue uplift?

    Q1 2025 | Babbel | A/B Testing • Microinteractions • UI Design

    Case study

  • How did we bridge user needs and product value in onboarding to drive conversion?

    Q3 2023 | Babbel | Product Strategy • UX Research • AI workflows

    Case study